World’s first zero emissions polar station - on Antarctica

http://www.electrolux.com/antarctica/
World’s first zero emissions polar station - on Antarctica
The fragile environment of Antarctica will soon host a newcomer - the world’s first zero emissions polar station. Powered by wind turbines and solar panels, the Princess Elisabeth station will house scientists who’ll probe the subcontinent’s ice layer for answers to climate change.

The trendsetting modular station - designed and built by the International Polar Foundation - becomes operational by the end of this year. Electrolux is supporting the effort with its energy-efficient appliances to meet the daily needs of scientists and researchers working in a tough environment. Temperatures can dip to -50C.

Wealth of story opportunities
In response to public interest, Electrolux is providing continuous newsletters, including updates and images, about the unique Antarctica Project and the zero-emissions the station, the research, the mission, the daily life of the researchers and the Electrolux products they use.

Story possibilities are virtually endless. How do you design and build a module like this? Will the world’s first zero emissions station exceed expectations? And, of course: how do permanent staff go about their daily lives at an inland polar outpost that’s 500 km from the nearest neighbor?

Time planning
The Belgian team will set up the station in Brussels in September, where it will be on parade for journalists and the general public (press event on September 5). Then it will be dismantled and shipped to Antarctica for final construction at the end of the year. “If everything works as planned, this is going to redefine the Antarctic building culture,” believes Johan Berte, station manager.