Wednesday, December 8, 2010

Can U.S. Buyers Warm To Two-Seat Battery Electric City Cars?

http://www.allcarselectric.com/blog/1052260_can-u-s-buyers-warm-to-two-seat-battery-electric-city-cars

Can U.S. Buyers Warm To Two-Seat Battery Electric City Cars?


December 7th, 2010 Is small the new large? In the next few months we’ll see three different electric vehicles hit the market from automakers keen to break into the city car market.  But historically two-seat cars have made up less than 2% of total U.S. car sales. Why would an electric car be any different?   We’re not convinced it will be. Taking the 2011 Smart ForTwo Electric Drive, 2011 Wheego Whip LiFe and 2011 Think City into account, here’s why we feel two-seat city electric cars will remain something of a niche market.  Limited Space Don’t get us wrong. We’re fans of the go-cart like handling of the Smart ForTwo Electric Drive. For congested city streets its diminutive size and direct steering allow for swift progress while a high seating position gives great all-round visibility. But just like the Wheego Whip LiFe and Think City, the Smart ForTwo isn’t exactly all that versatile.  For anything more than city commuting and the occasional long weekend out of town these vehicles are limited in their functionality.  Limited Speed The Smart ForTwo Electric Drive, Wheego Whip LiFe, and Think City are all technically highway capable. But with a top speed well below 70 mph and acceleration above 50 mph sluggish we don’t feel any of them are suitable for more than the occasional freeway blast.  For those who live further out of the city, freeway commutes to work are part of the regular rhythm of daily life. Major cities like Washington D.C. rely on the network of freeways that circle it to get workers in from neighboring VA and MD. While each vehicle in question can handle the distances involved, none would comfortably survive freeway traffic. Much More Available For The Same Price The Think City is set to retail for around $34,000 before any state or federal tax credits are applied.  The Wheego Whip LiFe has just become commercially available for $32,995. The Smart ForTwo Electric Drive won’t be available yet to purchase, but expect to pay a total of $31,000 to lease the car over a 48 month period, before giving the car back.  For those taking note, the much larger, five seat 2011 Nissan LEAF retails for an MSRP of $33,720 before incentives.  Ask most consumers to choose between a two-seat car and a five seat car of a similar price and they’ll choose the five seat model. Especially if it’s better equipped.  Consumers Want a Good Deal When it comes down to it consumers want a good deal. They want the best car they can afford for the money. If that means more seats, a higher top speed and better range then most will choose a 2011 Nissan Leaf or 2011 Chevrolet Volt over these two-seat cars. We think the average byer will choose a four or five seat EV owver these two-seat cars any day. Besides space, speed and cost, both Nissan and Chervolet offer better servicing and warranty than the much smaller Think or Wheego can.  But if ease of parking, easy handling and compact dimensions are the major concerns then perhaps these cars stand a chance, but only as overly priced, under specced niche cars in an already small niche market. Let the buyer decide.

2011 Wheego Whip LiFe electric car2011 Wheego Whip LiFe electric car
Enlarge Photo
Is small the new large? In the next few months we’ll see three different electric vehicles hit the market from automakers keen to break into the city car market.
But historically two-seat cars have made up less than 2% of total U.S. car sales. Why would an electric car be any different? 
We’re not convinced it will be. Taking the 2011 Smart ForTwo Electric Drive, 2011 Wheego Whip LiFe and 2011 Think City into account, here’s why we feel two-seat city electric cars will remain something of a niche market.
Limited Space
Don’t get us wrong. We’re fans of the go-cart like handling of the Smart ForTwo Electric Drive. For congested city streets its diminutive size and direct steering allow for swift progress while a high seating position gives great all-round visibility. But just like the Wheego Whip LiFe and Think City, the Smart ForTwo isn’t exactly all that versatile.
For anything more than city commuting and the occasional long weekend out of town these vehicles are limited in their functionality.
2011 Smart electric drive - first drive2011 Smart electric drive - first drive
Enlarge Photo
Limited Speed
The Smart ForTwo Electric Drive, Wheego Whip LiFe, and Think City are all technically highway capable. But with a top speed well below 70 mph and acceleration above 50 mph sluggish we don’t feel any of them are suitable for more than the occasional freeway blast.
For those who live further out of the city, freeway commutes to work are part of the regular rhythm of daily life. Major cities like Washington D.C. rely on the network of freeways that circle it to get workers in from neighboring VA and MD. While each vehicle in question can handle the distances involved, none would comfortably survive freeway traffic.
Much More Available For The Same Price
The Think City is set to retail for around $34,000 before any state or federal tax credits are applied.  The Wheego Whip LiFe has just become commercially available for $32,995. The Smart ForTwo Electric Drive won’t be available yet to purchase, but expect to pay a total of $31,000 to lease the car over a 48 month period, before giving the car back.
Think CityThink City
Enlarge Photo
For those taking note, the much larger, five seat 2011 Nissan LEAF retails for an MSRP of $33,720 before incentives.
Ask most consumers to choose between a two-seat car and a five seat car of a similar price and they’ll choose the five seat model. Especially if it’s better equipped.
Consumers Want a Good Deal
When it comes down to it consumers want a good deal. They want the best car they can afford for the money. If that means more seats, a higher top speed and better range then most will choose a 2011 Nissan Leaf or 2011 Chevrolet Volt over these two-seat cars. We think the average byer will choose a four or five seat EV owver these two-seat cars any day. Besides space, speed and cost, both Nissan and Chervolet offer better servicing and warranty than the much smaller Think or Wheego can.
But if ease of parking, easy handling and compact dimensions are the major concerns then perhaps these cars stand a chance, but only as overly priced, under specced niche cars in an already small niche market.
Let the buyer decide.

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